Web3 Marketing
Full-funnel marketing built for crypto projects: positioning, narrative and always-on presence tailored to LATAM audiences.
We help global Web3 projects build visibility, community and momentum across the Latin American crypto market.
LATAM is one of the world's most active and fast-growing crypto markets. Founded in 2021, DionLabs helps projects navigate the region with native marketing, local distribution and community-driven strategies.
Native marketing
Local distribution
Community strategy
Regional creators
Services
Full-funnel marketing built for crypto projects: positioning, narrative and always-on presence tailored to LATAM audiences.
Campaigns with regional crypto creators and KOLs, matched to your project's stage, chain and target countries.
Building and activating Spanish- and Portuguese-speaking communities on Telegram, Discord and X.
Localized social distribution across the channels where LATAM crypto conversation actually happens.
Native content written for the region — threads, posts, explainers and campaign assets in ES and PT-BR.
Hosted AMAs and X Spaces with regional communities and hosts, from setup and promotion to follow-up.
Short and long-form video for creators, launches and campaign narratives, produced for regional audiences.
Placement and distribution across LATAM crypto media and Web3 publications.
Coordinated launch pushes: TGE, listings, mainnet, product releases and campaign moments.
Country-by-country strategy: where to enter first, which narratives land and how to sequence expansion.
Why DionLabs
Different countries. Different communities. Different narratives. Winning in Latin America requires understanding how crypto culture moves locally.
Global strategy.
Local execution.
We work country by country instead of treating LATAM as a single audience.
Crypto-native teams that understand tokens, chains, communities and launch cycles.
Distribution across regional channels, communities and media instead of generic paid reach.
Direct access to active Spanish- and Portuguese-speaking crypto communities.
A working network of regional creators and KOLs across trading, DeFi, gaming and infrastructure.
Messaging adapted per market — not translated. Local narratives, local context, local tone.
Campaigns move at crypto speed: short briefs, quick activation, continuous iteration.
Process
Understand the project, goals, audience and target markets.
Adapt positioning, messaging and strategy for LATAM audiences.
Deploy campaigns across communities, creators, social channels and media.
Identify what generates traction and expand distribution.
Web3 is global. Attention isn't. We help projects communicate, distribute and grow where LATAM crypto communities actually spend their time.
Let's build your Web3 presence across Latin America.